Is Corporate Branding relevant post-COVID?

Before we tackle this question, let take a step back and define ‘Corporate Branding’. “Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope … Is Corporate Branding relevant post-COVID? Read More »

Continue Reading...

Get your products flying off the shelf

It is no news that the pandemic has put a stand-still to our sales wing. We are not ashamed to admit that along with industries such as retail and transportation, eCommerce businesses had also taken a massive hit by the state of affairs. But how long are we going to cry over spilt milk? So … Get your products flying off the shelf Read More »

Continue Reading...

What is Varada?

Hello everybody, today we decided to hop on to the basic and primary questions of our business. Though it’s pretty self-explanatory when you browse www.varada.ooo, we wanted to spoon feed you. That’s right, here are the ten things you need to know about Varada and why you must be a part of it! Let’s go. … What is Varada? Read More »

Continue Reading...

Top 5 survival strategies for the business world in the lockdown

As the world experiencing a global crisis, business people are struggling to survive in the business world. The storm, both in community and businesses, lead the way of losing confidence in the business. But, we all know that soon this too shall pass and there going to be a new environment to adopt the industry. … Top 5 survival strategies for the business world in the lockdown Read More »

Continue Reading...

Building your brand in the pandemic world

It is too early to perceive or assume how our tomorrow will be. Even as the world is figuring out ways and means to sustain in this crisis, there are few things we can achieve with some forethought and empathy. The most important thing to remember isthat communication gap leads to business gap. This pandemic … Building your brand in the pandemic world Read More »

Continue Reading...

Top 3 reasons to invest in corporate gifting

Corporate gifting is a standout and contemporary complement to your marketing strategy. The digital marketing wave has clouded the effectiveness of corporate gifting. However, research proves that it costs less per web impression and brings solid return on investment like no other business strategy. Progressive culture and positive work relationships can be promoted through different … Top 3 reasons to invest in corporate gifting Read More »

Continue Reading...